Enjoy Renewal Member Perks!

I just received an email from the Entertainment Book asking me if I want to sign up for their automatic renewal program. By doing so I would receive exclusive Renewal Members’ perks like:

  • $5 off your Renewal books every year
  • Free shipping on your Renewal books every year
  • Early delivery---15 full months to use each book
  • 10% off additional books you buy as gifts or for yourself
  • Renewal Members-only exclusive offers and discounts
  • 50% off additional Member Fine Dine Cards
  • New! FREE Companion mobile app -- view your book on your phone
Hmmm, what if one of the associations I belong to was to send me a similar email, would I sign up for their automatic renewal program? What about you, would you sign up? I wonder what type of perks would entice the typical association member to choose to automatically renew their membership from year to year. How about:
  • $5 off the next years dues
  • Free shipping on your next order from the association’s bookstore
  • 5% off the next Annual Conference registration fee
  • Admittance to a free webinar held exclusively for Renewal Members only
Does anyone have other ideas to add to this list? Do you know of an association that has tried this?

Not a Blogging Expert?


I cannot believe that, once again, I have let so much time pass since my last Blog post.  I was creating a list of blogging tips for a client when it occurred to me this would make a great blog post.  This makes me wonder how many other blogging opportunities I have missed in the past.  This should also tell you, the reader, that I am no expert on the subject of blogging!  I have however been thinking about some of the blogging opportunities I have missed and have created this list of tips and blogging ideas that I hope will be an encouragement to those who may be new to blogging.  Please share some of your personal blogging tips by leaving a comment.

Blogging Tips
  • Become familiar with blogging by reading and following other blogs.  Go to http://blogsearch.google.com/?hl=en&tab=wb and search for blogs on a particular subject to get started.
  • Draw attention to your blog by using catchy titles for each of your blog articles.
  • Draft a blog article to keep up with a running list of ideas that you do not have time to blog about just yet.
  • Challenge yourself to post something on a regular basis but not too frequently that you become "that person" who always posts a million things. 
  • Be yourself, a blog is the ultimate expression of an individual.  By the way, make sure you have a full profile of who you are somewhere on your blog site.
  • Ask yourself how your readers will benefit from reading your post.
  • Connect with your readers by asking for their comments.
  • Ask your readers to share a link to your blog with others.
  • Categorize your blog articles by assigning labels to them. 
  • Look over your blog thoroughly before publishing.
  • Promote your blog by cross-posting your blog articles on other social media sites (ex. as soon as I post this article on my blog I will immediately send a message on Twitter:  “Blog Update: Not a Blogging Expert?” with a link to my blog.)  Post on Twitter, LinkedIn, Facebook, Web site, etc. 
  • Promote your blog by including a link in your email signature.
  • Add pictures, videos, podcasts, etc. to your blog to make it more stimulating.
  • Include your Twitter feed on your blog site.
  • Visit other blogs and leave comments.  Networking in this fashion will likely draw more visitors to your site as well.
Ideas for Blog Articles
  • Create a “How to...” article.
  • Post a “Top 10” list.
  • Summarize interesting articles you have read, videos you have seen, etc.
  • Send out a question on Twitter and recap the answers in an article on your blog.
  • Monitor tweets that go out from people you follow on Twitter and then pick several tweets that are worthy of re-tweeting and write a blog post about these posts and why you think they are worthy of re-tweeting.  (ex. http://spdracrrr.blogspot.com/2009/12/need-retweet.html)
  • Write a post summarizing what you have recently read on a certain topic.
  • Do you know other people that blog?  Write a post highlighting some of their blog articles and don’t forget to ask your readers if any of them have blogs.  One more reminder, don’t forget to give credit to the bloggers your highlight.
Want more ideas?  Check these articles out! 
I created a draft of this article nearly a year ago and have kept a running list of some helpful articles I have read on the subject. 




Please don't forget to share your tips in the comments section below.  Thank you!
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Will Your Association be Impacted by Any New Trends in 2010?


The 100 Things to Watch in 2010 (and the 40 That Might Matter to Your Business) list has been posted on the OPEN Forum (part of American Express Open). 

Several of the items on the list could directly  or even indirectly impact non-profit associations:

#2 Airline Subscriptions – United has already started an annual subscription for checked luggage.  It shall be interesting to see how many other airlines create similar type subscription plans in the future.

#5 Bacon Everywhere – association meeting planners, keep this in mind as you are planning those receptions!

#7 Buycotting – oh how many industries this could potentially affect.

#11 Electronic Library – I’m still waiting for the CAE study materials to be available.  I would gladly start a boycott if someone could make this happen.

#12 Foursquare – I’ve not explored the Foursquare community yet so I’m not sure if this is possible.  Does anyone know if it can be used to invite others to an association event?  Could an association use Foursquare to help promote a meet-up at a certain venue?

#13 Greening the Palate – again meeting planners, this is something to keep your eye on.

#14 Hand-Me-Ups – as this begins happening more of our older members will become more technologically enabled. 

#15 Handwriting – does this mean that handwritten thank-you cards will once again be in vogue?

#18 Lifestreaming – for those associations that haven’t gotten onboard with blogs or Twitter yet, you are soon going to be further behind the times.

#19 Local, Nonprofit Online Newspapers – if legislation is passed allowing newspapers to gain nonprofit status will some associations have more competition?

#21 Mobile Money – it is hard to imagine that we will soon be able to send money via our cell phones but it looks like this could become a reality.  So, how does an association get prepared to receive this type of payment?

#22 Mobile Ticketing – like Mobile Money, how does an association prepare for this new technology?

#23 More Virtual Currencies – again with the technology changes…

#25 Organic Fast Food – those who are health conscious will be able to eat a little healthier while traveling.  I wonder how soon before these restaurants start appearing in airports?

#26 Paying for Online Content – this could definitely benefit associations as there would be less competition with companies that are giving valuable information for free.

#34 Slow Communications – while this may definitely have some benefits I’m not sure how well it will go over.

#36 Trip Bundling – will marketing for the annual meeting take on a different look as trip bundling becomes more popular?

#38 TV/Web Integration – I’m not really sure if this will have an impact on associations but what if you run across some interesting tweets of what your association president is watching on TV???
“…the remote control IBM is developing that automatically blogs or Tweets what the user is watching.”



Please visit the OPEN Forum for the full list and to read more about the trends I mentioned above.

http://www.openforum.com/idea-hub/topics/marketing/article/100-things-to-watch-in-2010-and-the-40-that-might-matter-to-your-business-ann-handley



Finally, what are your thoughts on these trends?  How many do you think will start to have an impact on associations in 2010?

  


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Need a Retweet?


My Top Ten Retweets
  1.  5 Ways To Spread Content, Whatever It Is - http://shar.es/10ExL

  2.  Why CFOs Should Venture Beyond Linked In http://bit.ly/1gpvi5

  3.  Make PDFs social-media ready http://sbne.ws/r/2MQQ

  4. Cool article on using hashtags for businesses http://tinyurl.com/ngt7d3s

  5.  A Shift in Our Focus - Members’ Customers http://bit.ly/2VPoua via @AddToAny

  6.  RT @brianjohnriggs Social Media Flower for Volunteer Leaders. Nice analogy for SM and associations http://bit.ly/1yd8z6 #AMgtCo

  7. The Three Most Popular Social Networks for Business (and Why You Should Use Them) : MarketingProfs: http://bit.ly/3fZxvc via @addthis

  8.  RT @tweetmeme Andy’s Answers: How to help your speakers talk about your event http://bit.ly/4O6GE3 #asae #AMgtCo

  9. RT @kikilitalien: Does ur assn use: publicly available social net. tool, private social net. solution, both? http://twtpoll.com/upfb2g #asae

  10. RT @chrisbrogan How Events Can Use Social Media http://bit.ly/5ppy7b

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Retention and Procrastination

First of all, I would like to congratulate and send best wishes to all those who have studied hard and recently sat for the CAE exam.  You, and all the CAEs before you, are an encouragement to me as I study and prepare to sit for the exam in December 2010.

And speaking of studying, I picked up this great study tip from @sgiarde:
"Take the domain test then read the domain and then retake the test. Only then do check your answers."
I have been feeling a little discouraged with my dedication to reading so I thought I would look around for some other study tips.  I found quite a few helpful resources that I have listed here in case I need them for future inspiration (and just maybe, they might help some other candidates that are studying for the CAE exam).

According to Carin Mason, CAE the following are good study tips:


So, off to Ben's Blog I go...
I found that Ben has moved his blog and some of the links in his older posts are no longer accurate.  You can however find some of his 13 different tips here:
Tips 1 - 5
Tips 6 - 9     I couldn't find these  :(
Tips 10 - 13

Over on the YAP site I found a posting from Maddie Grant that mentions a couple of sites to help you remember what you read:  http://yapstar.org/discussion/topic/show/109975?ssot=1.  These were helpful since I've found it difficult to retain some of the content I have been reading.

The other problem I have is procrastination.  How do you think the writing of this posting came about.  Yes, you guessed it, I'm procrastinating from reading.

I guess I should probably go study now...

By the way, if you have any study tips I would love to hear about them.

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